1. Marketing Managers aiming to upskill content creation
2. Content marketers looking to broaden their skills and reach
3. Business owners looking to see results through an enhanced content strategy

• Crafting a strategic approach to produce top-notch content that deeply connects with your target audience.
• Formulating a comprehensive, future-oriented strategy to identify and attain your content objectives.
• Executing cutting-edge SEO strategies to enhance organic traffic and gauge ROI using goal establishment and performance monitoring

The Power of Storytelling

Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? How do you create content that aligns with your purpose or mission? These are all concepts that we’ll discuss in this module.

Building a Content Creation Framework

A defined process will help keep your content creation efforts running like a well-oiled machine. This module covers how to build a framework for creating content within your company. If you really want to create great content, then you need to have a process in place that’s more advanced than just writing and publishing content. You need to be able to identify campaigns, set timelines, and review and edit before it goes live, all of which will be discussed further in this class.

Planning a Long-Term Content Strategy

A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created. In this module, you’ll learn how to create realistic content goals and perform an audit that will help identify content needs to build a helpful, relevant journey for your audience.

Generating Content Ideas

One of the differences between good and great content marketers is that the latter have a process which they rely on to consistently produce high-quality content ideas. In this lesson, you’ll learn techniques on how to research and uncover an idea and expand on it whether you’re doing it yourself or with a team. 

Creating Quality Blog Content 

Creating quality blog content your audience loves to read and share is easier said than done. In this lesson, you’ll learn why blog post structure matters, how to choose a topic and a title for a blog post, and how to structure a blog post. You’ll then finish with some effective blog writing tips.

Content Creation

Eye-catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Extending the Value of Your Content Through Repurposing

Repurposing content is a strong content creation method of recycling content into different formats, giving yourself the ability to produce more content at a quicker pace. In this lesson, you’ll learn how to proactively identify repurposing opportunities before a piece of content is created, as well as how to repurpose and republish a successful piece of content after it’s been created.

How to Create a Successful Video Marketing Strategy

Learning how to create a successful video marketing strategy can be complicated if you don’t have the right mindset. In this module, you’ll learn why it’s important to create engaging videos and how to use video throughout the inbound methodology.

How to Effectively Promote Content

Content promotion is an essential part of any content strategy. In this module, you’ll learn how to build a promotional plan, promote your content on organic and paid channels, and keep up with trends to continually improve your content promotion strategy. 

Measuring and Analyzing Your Content

You can determine your content strategy’s return on investment by setting goals and measuring content performance. In this module, you’ll learn how to identify and set goals for your content, which metrics to track for your organic and paid efforts, how to attribute conversions, and how to communicate your content’s performance