• Marketing Managers looking to upskill their digital marketing expertise.
• Content marketers looking to broaden their skillset.
• Students looking for an introduction to digital marketing.

• Optimize your website for search engines.
• Create a non-paid strategy to build and grow a following.
• Create an ads strategy to amplify your business message to a targeted audience.

Day 1 kicks off an exhilarating journey through the realms of website optimization, content creation, and forging a compelling online presence. Discover the art of captivating your audience, constructing winning websites, and unraveling the secrets behind crafting irresistible digital marketing assets.

On Day 2, plunge into the intricacies of SEO, paid search, social media marketing, and the seamless integration of AI and automation. Attain mastery in conquering search engines, engaging your online community, and harnessing the power of technology to turbocharge your marketing endeavors.

Guided by industry experts and delivered within a dynamic virtual environment, this masterclass is your golden ticket to digital marketing triumph. Don’t let this chance to accelerate your digital skills and unlock a world of possibilities pass you by.

Get Set to Unleash Your Digital Marketing Superpowers!

Module 1: Digital Marketing Unleashed – Navigating the New Consumer Journey

Embark on an exploration of the digital landscape, uncovering the opportunities that await your brand. Decode the modern consumer’s path to purchase and learn how to leverage digital touchpoints for maximum impact. Gain insights into the waves of digital disruption and transformation, and grasp how these trends can shape your marketing strategies.

Module 2: Websites and Email – Crafting an Online Presence

Become a maestro in crafting a commanding online presence. Immerse yourself in essential web concepts and terminology while venturing into the realms of web design and eCommerce. Discover what suits your brand best and acquire the skills to fashion visually arresting and user-friendly websites. Delve into the potency of email marketing and acquire the knack for effectively engaging and nurturing your audience through strategic email campaigns.

Module 3: Content Marketing/Digital Marketing Assets – Creating Compelling Content

Unleash the potential of content marketing by crafting captivating content that resonates with your target audience. Learn the art of weaving compelling narratives, customizing content for various channels, and gauging performance. Dive into the array of digital marketing assets, from videos and infographics to blogs, and grasp how to employ them effectively to convey your brand’s message.

Module 4: Website Optimization – Crafting Winning Websites

Discover the hidden strategies behind designing and optimizing triumphant websites. Develop a profound understanding of website optimization techniques, including mobile responsiveness, user experience (UX) design, and conversion rate optimization. Immerse yourself in the realm of WordPress and acquire the expertise to create visually captivating and high-performing websites that deliver tangible results for your business.

Module 5: Keyword Research & SEO – Conquering Search Engines

Unlock the dominion of search engine optimization (SEO) and ascend the ranks of search engine results. Become a virtuoso in the art of keyword research, on-page optimization, and link-building strategies. Explore the latest trends and techniques in SEO to enhance your website’s visibility, attract precise organic traffic, and convert visitors into steadfast patrons.

Module 6: Google My Business – Boosting Local Presence

Harness the potential of Google My Business to elevate your local presence and magnetize customers in your designated area. Master the art of optimizing your Google Business Profile, managing customer reviews, and heightening your visibility in local search results. Gain invaluable insights into effective local marketing strategies and witness your business flourish in the digital arena.

Module 7: Paid Search (PPC) using Google Ads – Mastering Pay-Per-Click Advertising

Unlock the potential of pay-per-click (PPC) advertising with Google Ads. Dive into the realm of bid auctions, keyword targeting, and ad campaigns. Learn how to optimize your PPC campaigns to reach their maximum potential in terms of reach, conversions, and return on investment (ROI). Track and measure campaign performance, refine your targeting strategies, and achieve extraordinary outcomes.

Module 8: Display and Video Advertising – Enthralling Audiences with Visual Formats

Embark on a journey through the realm of display and video advertising, captivating your audience with visually compelling content. Gain expertise in setting up, managing, and optimizing your YouTube channel. Explore the vast potential of the Google Display Network and harness its expansive reach to boost brand awareness, foster engagement, and elevate conversion rates.

Module 9: Analytics with Google Analytics – Unleashing Data-Driven Insights

Unlock the power of data-driven insights with Google Analytics. Dive deep into web analytics, goal tracking, and audience segmentation. Learn to effectively set up and navigate Google Analytics, gaining invaluable insights into user behavior, campaign performance measurement, and data-informed marketing decisions that propel business growth.

Module 10: Social Media Marketing – Engaging and Cultivating Your Community

Breathe life into your brand story on social media platforms and authentically engage with your audience. Define your target audience, craft a compelling social media strategy, and master the art of content creation, community management, and influencer collaborations. Discover how to measure the impact of your social media endeavors and optimize your presence for maximum engagement and growth.

Module 11: Amplifying Your Digital Marketing with AI and Automation

Leverage the formidable capabilities of artificial intelligence (AI) and automation to supercharge your digital marketing efforts. Explore the intersection of AI and marketing, discovering how intelligent automation can streamline processes, optimize campaigns, and elevate customer experiences. Stay ahead of the curve with insights into emerging AI trends and future-proof your marketing strategies in the ever-evolving digital landscape.